reaction to Signs

The majority of this article seemed to reiterate the same fairly simple concept in the most obtuse language possible over and over again. This concept was the idea that a sign is anything and everything which evokes the thought or idea of something else to us. If we see an open sign on a store we know the store is open, or the same sign on a box means to open the package. its not the sign that carries the meaning, but how it represents instructions, ideas or feelings to other people. language is simply sounds which indicate instructions or ideas in repeated patterns, and the written word is only a visual extension of that set of signs. words are visual signs which make us think of the auditory signs which then in turn give us the information that is assigned to them.